Dave’s cabinet reshuffle has justifiably been criticised as a pre-election PR exercise. In reality, it was much more than this, it was also an exercise in promoting PR executives, pre election.

New candidate for the post of European commissioner Lord Hill is co-founder of PR specialists, Quiller Consultants. New Treasury Minister Priti Patel used to work as a spinner at PR agency Weber Shandwick, and the new Leader of the House of Lords, Tina Stowell, is a former BBC corporate affairs director who worked in John Major’s press office. Given Cammy’s own past as a spinner for Carlton Television, no doubt he feels you can’t have enough spin and watch this come in to play over the next 15 months…

I’m Carl - my phone isn’t smart, I’ve never sent a tweet, I'll never pose for a selfie, and I’m not my son's friend on Facebook. In fact, I’m no-one’s friend on Facebook. I read, I digest and I regurgitate with my spin on the things that matter. To me.

Notify me when Carl has posted another rant:

Leave this field empty if you're human:

If you’ve found my blog interesting or useful, please donate a tib to the charity ‘Stay Close to Neve’.

Tibit: The token of your appreciation online