mind the gap
In the earlier ‘vive le france’ article I posed the question of what would it take to immobilise the UK’s population into a unified and formidable force? And it’s one that I’m pleased to announce, I can now answer.
Last week, the Twitterati and Facebookers forced the management of a multi-national company into defeat. This victory of democracy over autocracy was scored over the crucial, life-threatening and socially enhancing, question of the Gap logo, which the company’s management had the temerity to tweak. A little. Tens of thousands protested online and, within a blink of an eye, Gap backed down, reverting to the original logo. Phew.
The lunatics truly are running the asylum. What on earth do the management think their job is? Listening to customers is all well and good but surely managing the direction of the business and directing the management is central to an organisation’s continued success? And this includes the logo design. Listening to the tweeting mob can only lead down a one-way street and it’ll end in tears. But at least we saw what really gets our goat and how radical we can be online and from the safety of our comfortable armchairs. My, how we showed ‘em!
