finger lickin’ good
It may or may not surprise you to know that I come from a pretty fat family, one where me mother insists on giving away a large part of my supposed inheritance every month to the local branch of weightwatchers. But it’s not her fault and it’s not because of her genes. Guess where both Colonel Sanders and Ronald Maccy-D sought to establish their first fast-food restaurants and from where they would launch their concerted attack on the rest of the nation? Aye. Preston that’s where. We were first to the slaughter. Happily.
So, it’s with equal alarm and disgust that I see Kentucky Fried Chicken is abandoning its age-old, tried and tested and indelibly imprinted “finger lickin’ good” slogan, because it’s too, and I quote, “food-centric”. Eh? Run that one by me again? A spokesman for the chain explained its new catchphrase (when you see it, eat it – ed) – “so good” – would enable the company to “more effectively communicate the breadth of different things about the brand, such as our people and our community”. And what about the food I pray ask? Like KFC was ever about that!
And to add insult to injury have you seen the new TV advert where they attempt to clamber on to the fresh food bandwagon? In it, a KFC manager (doh, an actor) wheels his trolley around the food & veg section of a smashing looking supermarket whilst using his ‘20 years of food industry experience’ to select just the right apple, mange-tout and broccoli. Broccoli ferchristsakes. The closest you get to roughage in a KFC outlet is the coleslaw! But it’s the telegraphed sucker-punch that sends me over the edge: said actor can hardly believe his eyes… ‘I mean look at this; farm-assured British chicken! From exactly the same suppliers as we use in our restaurant.”
Exciting; Fresh; Healthy. It’s almost enough to put me mother off it for life.
