The principle of charity sponsorship is well established. You offer to undertake some unpleasant, arduous, and difficult (or silly) challenge, and in return for the deep pleasure your family, friends and colleagues will derive from the thought of you suffering , you ask them to dig deep and cough up some hard-earned. Happily, even if your friends liked you before you planned the undertaking, the very act of demanding money will turn them against you. This ensures that everyone says yes as they then want nothing at all to do with you ever again. Make sure, when passing the form around or directing people to your website, that you get your rich friends (or at least those not on incapacity […]